Know the success story of Nike, started by journalist and coach, today it is the favorite brand of the country
The story of how this Nike brand, which is called the king of the footwear world, started, is also very interesting. Let us introduce you to the story of the origin of Nike shoes, which have become a big name in the sports world today.....
Nike History: Even if you are not fond of expensive shoes, you must have heard the name of the world famous shoe brand Nike. From sports people to the common man everyone likes the shoes made by them.
People buy sneakers made from it. The story of how this brand, which is called the king of the footwear world, started, is also very interesting. Let us introduce you to the story of the origin of this shoe which has become a big name in the sports world today.
Established in 1964
The Nike brand was founded in 1964 by Phil Knight and Bill Bowerman. Phil Knight was a sports reporter and also worked as a part time accountant. He was also an athlete, participating in several races in his college. Bill Bowerman was his track-and-field coach. Phil Knight earned a Masters degree in Business Administration two years before starting his company.
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Earlier it was named after Nike
He laid the foundation of a shoe company on the basis of his business skills. It was named Blue Ribbon Sports, which later became famous as Nike. The aim of this company was to provide good athletic shoes to the people at low prices. For this, he tied up with a Japanese company and brought cheap shoes from there and sold them in America.
Own factory opened in 1971
His shoes became famous among the people and soon the number of people working in his company increased to 50. When his contract with the Japanese company expired in 1971, he opened his own shoe factory in Mexico. Their biggest competitor was Adidas and they had to beat it and enter the market. Also, Phil Knight wanted a new name for his company that would immediately come on people's lips.
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Employee suggested company name
For the name of the company, he asked his employees to suggest some names. He himself named Dimension Six, which his employees did not like. Now the name needed to be patented and time was short. In such a situation, one day an employee Jeff Johnson suggested the name Nike.
Nike's name and logo were named after a goddess
She took this name from Nike, a goddess from Greek mythology. Phil Knight liked the name of this winged goddess and immediately patented the name. The logo with the right mark was created by one of his disciples after being inspired by the wings of this goddess. Interestingly, its tagline Just Do It is taken from the statement of a criminal.
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The inspiration for the tagline came from here
The head of the agency that worked for this company read about a criminal in 1976 who had killed two people. He was sentenced to death, when he was asked his last words, he said - Just Do It From here the head of the agency made Nike's tagline - Just Do It.
Air Jordan dominated the market
Nike had made a deal of about 4 crores annually more than Adidas. It was signed by Michael Jordan on the advice of his parents. After this, Nike made special sneakers Air Jordan for him in 1984, which became popular as soon as they came in the market and gradually Nike became the uncrowned king of the shoe world. Today Nike has thousands of outlets around the world and is counted among the largest athletic shoe companies in the world.
